THE ROAD TO CIRCULARITY
What is the Alter/Ego collection?
How we're working to design out waste from the outset.
Designing out waste
In Coachtopia, we’ve always been about making beautiful things by reimagining waste. But with our Alter/Ego collection, we’re thinking ahead to the future waste produced by our most loved Coach bags, and working to design out that waste at the point of creation. It’s our next step towards a zero-waste future.
The Alter/Ego collection
All Alter/Ego bags are crafted with the specific scraps left over from the creation of Coach styles—including the Tabby and Brooklyn bags—which might otherwise have gone to landfill.
How it works
Step one
We measure and quantify the scrap materials left over from the production of a Coach style, so we can create an Alter/Ego design that repurposes those scraps.Step two
We cut out bag patterns for the Coach style from quality materials—inevitably, there are some scraps left behind.Step three
We cut those scraps into small squares and stitch them together to create an Alter/Ego bag.Step four
The result? Two beautiful bags made with the same Coach materials designed together to save leftover scraps from landfill.Choose your Alter/Ego
Watch “The Wasted Parts”
A story about embracing waste—and every part of ourselves—starring Lola Tung
Meet Lola Tung
(and her Alter/Ego)
In “The Wasted Parts”, actor Lola Tung plays two different versions of herself—one climate-conscious, one fashion forward. After a chance meeting in the street, these two Alter/Egos are brought together by the magnetic connection between their Coach and Coachtopia bags.
"I can relate to sometimes feeling torn between style and sustainability when it comes to fashion, so it was really interesting to play that out as these two different characters, and visually represent this duality in a beautiful and creative way.” - @lola.tung
More stories
Meet the Community
Up close with the designers, thinkers and makers who are working with us to build a more circular future
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The tips, tricks and tutorials to help you get the most out of your Coachtopia products as well as our circular products