On October, 23, Joon Silverstein, Coach’s SVP of Global Marketing and Sustainability and Head of Coachtopia, spoke at the 2024 TEDNext conference about the work Coachtopia has been doing to reimagine waste.

The talk focused on the relationship between waste and human progress—and how, by changing our understanding of both, we can build a more circular future for fashion.

Using Coachtopia’s new Alter/Ego collection as an example, Joon explained some of the obstacles and discoveries Coachtopia has encountered on the road to circularity—and how these discoveries are informing our ongoing work at Coach. ​