Spreading the word about circular fashion at the UN’s annual climate conference.
Coachtopia was honoured to be the only luxury fashion brand invited to the UN’s COP29 climate conference in Baku, as part of the Global Climate Leaders interview series. There, Coach Chief Marketing Officer and Founder of Coachtopia Joon Silverstein spoke to Azerbaijani blogger and podcaster Havva Safarova about the founding of Coachtopia, and its mission to pioneer circularity in fashion. You can watch the full video of their conversation above.
“We see Coachtopia’s role as an agitator and change maker.”
Embracing imperfection
As well as explaining about the origins of Coachtopia and some of our key product innovations, like the Alter / Ego collection, Joon talked about the challenges of driving change in the fashion industry—where many brands are afraid to take imperfect steps for fear of being called out. At Coachtopia, we’re all about innovating in the knowledge it won’t be perfect, with the hope that, by doing so, we can advance along the Road to Circularity. Read more stories about how we’re creating new products, processes and materials below.
Why we need to rethink our linear economy
How and why Coachtopia is working towards a more circular future for fashion.